Case Study
Mondelez
Festival Gift Packaging
A range of chocolates from Cadbubry Dairy Milk Silk range coupled with some gifts from a brother to his sister, and from a sister to her brother for Raksha Bandhan.
Cadbury had to foray into the e-commerce gifting segment on the festival of Rakhi, for which they partnered with us for a complete packaging solution involving Design, Development, and Procurement.
Design Process
We designed a limited edition, Rakshabandhan festival pack pertaining to an assortment of Cadbury Dairy Milk Chocolates, along with accessories like Rakhi and Roli chawal. The gift packs were designed with a celebratory theme that would capture the special bond between a brother and a sister. We decided to take a modernistic illustrative approach to designing the artwork of the box.When it came to the constraints of e-commerce, the package was designed to hold gel-packs in a manner that wouldn’t affect the unboxing experience.
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