Brand Identity & Packaging Design
Conceptualization and design for the brand identity and packaging design for a healthy homemade granola produced in Nagaland.
Chunky’s is a retail brand with their presence across retail shops in Nagaland. They wanted to enter into the e-commerce segment. Currently, they sell granola which is a breakfast cereal / a healthy snack option. In the future, they plan to add few more products under the same brand name. Chunky’s was looking to develop a brand identity and visual language, and for these to be applied to the new packaging design for the product.
Chunky’s brand identity has been weaved together to characterize the two individuals that started the brand and the place from where it originates. Every element of this identity is vital in representing the brand and its entirety. Just like the granola, the brand experience will be diluted with any missing ingredient. The essence of Nagaland landscapes and textiles have been translated into the packaging as well to give it the handcrafted and rustic feel.