Artwork approval is a hard-won process.
Creation and approvals of packaging artworks face immense timeline pressure. Without the artwork in place, brands cannot release the product into the market on schedule.
30% of brands admitted an increase in revenues when they improved their product packaging. These same brands might also have a lack of coordination between different teams, making the process prone to errors.
Brands and design agencies constantly seek seamless workflows. They need a kind of workflow that can save time, money, and effort spent in seeking artwork approvals.
Without an automated approval process, brands incur higher production costs. Scroll down to read how it’s possible to build collaborative workflows with an artwork management software.
Why Artwork Management is Necessary for Brand Packaging?
Artwork management is crucial for brands to reduce errors and delays. Tracking stages of design from ideation to approval helps in streamlining the workflow and controlling tasks for cross-functional teams.
Adopting an artwork management software provides a platform to plan, manage, and proof packaging artworks efficiently.
Here are 4 benefits to look for:
1. Improved Time-to-Market
Brands have long artwork approval processes. Multiple contributors are involved at every stage to review an artwork. That’s why it’s essential to communicate feedback through one channel. Having every team on the same page can significantly decrease the product’s time-to-market.
2. Multiple Project Management
Design agencies and brand managers are often involved in numerous projects at the same time. They need an efficient artwork management software to ease the task of handling numerous projects simultaneously.
3. Decreased Amount of Revisions
Communication gaps between designers and contributors call for artwork to be revised again and again. Reworks are exhausting and cause delays in the packaging artwork approval process. Proactive communication can reduce the number of revisions and improve overall operational efficiency.
4. Instant Access to Resources
It’s difficult for every department to access any artwork at any time. Teams need to have an artwork management software that ensures secure storage. They need to be able to access any file version in an artwork’s life-cycle.
Artwork Flow is a cloud-based platform that can streamline complex artwork management processes. “
How Can Artwork Flow Benefit Brands?
Brands often use traditional channels of communications for artwork management. Brand managers often work on multiple projects with different participants at the same time.
Consider the number of emails, calls, messages and ad-hoc requests exchanged between all the teams. It creates a muddled and error-prone process.
Artwork Flow is the go-to solution for artwork management which organizes the approval process between every team and contributor.
1. Customizable Workflows
A sequence of processes through which a project passes from initiation to completion defines the workflow. Brands have their process set, which cannot be changed in the spur of the moment.
Artwork Flow allows adding checklists and setting sequence in which the task should pass across different departments. This streamlines the entire artwork approval process and teams understand their priorities better.
With Artwork Flow, business managers can choose custom workflows ideal for their enterprise. They can select processes from timeline templates and create checklists for every stakeholder.
2. Project Status Tracking
Project Managers are constantly trying to meet deadlines. An approval delay from any one department impacts the entire timeline for completing the project.
With teams and departments working on a shared artwork management software, it becomes simpler to track a project.
Project Managers can also pinpoint bottlenecks and anticipate any hurdles. This will help them plan other projects better and complete them on time.
3. Digital Artwork Proofing
Before finalizing any artwork for printing, it’s essential to verify them thoroughly. Even slight variations in colour or font can be a cause to roll back the product from the market. Therefore, brands need to cross-check the packaging artwork before full-scale production.
Online proofing tools can help to proof artwork pdf files instantly in terms of measuring design elements, extracting fonts and colours used in the artwork. These artwork proofing tools can help to verify the design before it goes for production, reducing the risk of errors.
4. Collaboration Between Stakeholders
Consider a brand’s marketing, legal, and finance departments have approved a design. But, during final review, one of the departments requests some minor changes on email. Post amendments, the entire approval process repeats, delaying marketing activities.
Hassles arise in artwork approval because different departments are not in sync with each other. Usually, the design team is the only link between different stakeholders.
The process can become simpler. A collaborative environment where all internal teams and even external premedia agencies can comment, annotate, and see whose approval is pending can make the process simpler.
5. Version Tracking
Having multiple versions of an artwork file is inevitable. But tracking them is the problem. When teams work on multiple projects, it means multiple versions of each artwork project. Accessing these files is a difficult task.
Version tracking or version control allows access to the revision history of a design file. Every time a designer edits the artwork, the update is time-stamped. This eliminates the hassle of searching for the design in a vast media library.
Version tracking brings the stakeholders on the same page by reducing confusions. It lets managers understand why project ‘x’ required more iterations. Project managers can then devise measures to prevent creating versions after versions to speed up the artwork approval process.
6. Packaging Asset Management Library
Traditionally, the designer’s computer is the warehouse of all creatives. Only the final versions of designs are shared across different departments. Suppose the designer who created a particular artwork is unavailable and the marketing team needs a previous version the artwork urgently. Then, either it would be inaccessible or teams will chaotically try to find the design.
Here are 3 ways packaging asset management library can organize artwork files:
- Cloud Storage – Packaging artwork files are safe and secure in a digital library.
- Operational Efficiency – Allows easy access to files and reduces request-receive time.
- Collaboration – Designers can collaborate and receive feedback on artworks in a centralized place.
Teams in brands spend a big chunk of their time in tracking and resolving routine operational issues.
Artwork Flow makes it better to work together. It involves teams on a single space to manages files, track progress, and give approvals in a go. It saves operational time helping the teams to focus more on the brand’s growth strategies.2