Developing artwork for food packaging is an intensive process. In other words, food packaging is designed according to certain specifications and regulations.
Multiple teams are involved in the artwork development and approval stages. However, this makes proofing food packaging design a herculean task.
Here’s an ultimate pre-launch checklist to create successful food packaging.
Pre-Launch Checklist To Speed Up Artwork Approval
Before the launch, many teams are involved in product development. Branding, marketing, and legal departments review the front and back of the food packaging design.
Firstly, a balanced design helps in communicating the brand message. Secondly, the product information to the consumers effectively.
Following is a checklist for the front and the back of the food packaging design.
Front of Packaging Checklist
According to the Ipsos report, 72% of American consumers agree that packaging design influences their purchasing decision.
Brands need simplified processes to launch products with changing market trends.
Therefore, a seamless artwork approval process can help brands get their packaging artwork right the first time around. Marketing and brand teams approve the front side of packaging artwork before the product launch.
Let’s take a look at the front of
1.Brand Name: Most importantly, the brand name takes prominence in a food packaging design.
2. Tagline: The tagline creatively conveys the brand message. People often remember brands because of their catchy taglines. Therefore it should be instantly visible to the eye. Marketers should make sure that the tagline is appropriately placed and is of a certain dimension.
Online Measurement Scale tool can help verify the correct dimensions of the brand name.
3. USP: A product’s Unique Selling Proposition or USP is a key marketing aspect. It distinguishes a product from its competitors. Therefore, ensure that it has a special emphasis on the front side of the packaging.
4. Promotions: Marketers should check whether offers, discount, coupon, or vouchers are present on the front of the packaging. Moreover, this will help brands to gain their consumers’ loyalty and boost sales.
5. Social Media Handles: Consumers like to talk about brands and products on social media. Social media can also help the consumer’s network discover the brand. Therefore, ensure that social handles are present on the packaging.
7. Fonts: Brands have set guidelines for using fonts. For example, font kernel and font-weight are important considerations for brands. Kerning is the spacing between characters and weight is the thickness of the font. Also, some fonts look similar but belong to different typefaces or font families. Font Finder Tool identifies the exact font and typeface in an artwork. Validate the font usage according to the brand’s style guide.
8. Logo: A logo determines the brand’s ownership for the product. Consequently, using it appropriately assures the consumers that they’re purchasing a trustworthy product. Confirm the brand logo’s correct usage.
9. Copy: Proofread the copy before launch to prevent unanticipated readability error.
10. Imagery: Review graphics and imagery against copyrights to avoid conflicts associated.
Most of the food packaging design pre-launch verification involves proofing colour, fonts, and graphics. Here’s a link to free online artwork proofing tools useful to verify the design before launch.
Back of Food Packaging Design Checklist
The food authorities in different countries enforce strict regulations on packaging and
1.Pre-packed food label: This section must covey the additional information about ready-to-eat or pre-packed food products. Therefore, verify that the following information is present on the back of the food packaging design.
- The name of the food
- List of ingredients and details about their use-percentage.
- Nutritional information per 100 gram or per 100 ml
- Food additives (if any)*
*(FSSAI Version –II (22.01.2019)) The risk reduction claim relating to the consumption of a food or food constituents, in the context of the total diet, to the reduced risk of developing a disease or health-related condition.
2. Veg or Non-veg declaration: FSSAI has issued a symbol to indicate whether the food is vegetarian or non-vegetarian. Firstly, the green symbol specifies that the food is vegetarian. Secondly, the brown
- Position: The veg/non-veg declaration symbol is placed near the name of the product.
- Size Chart:
|Area of the display panel||Minimum diameter of veg/non-veg symbol in mm|
|Up to 100 cm square||3|
|Above 100 cm square and up to 500 cm square||4|
|Above 500 cm square and up to 2500 cm square||6|
|Above 2500 cm square||8|
- Display: In addition, t
he symbolis displayed on a contrasting background on the principal display panel.
3. Mandatory Information – This information is usually placed at the back of the packaging. However, some products have this information on the side of the packaging or sometimes even on the cap of the product. Moreover, a few brands also prefer to place some of the information such as net weight or the recycle icon on the front of the packaging.
- Association marks
- Recyclability information
- Name and complete address of the manufacturer with contact information
- Country of origin for imported products
- Instructions for use
- Net weight
- Batch number/Lot number
- Packaging date
- Best before use information
- Storage information
- Date of manufacture
- Multi-piece package/Wholesale package
- License/Certification number
4. Readability of fonts: The number of products in the market increases by the day. Therefore, brands ensure that their products are instantly visible. The heading fonts should be at least 5 mm in height and descriptions should be of at least 3 mm. Although there’s no rule for using a specific font style, check whether the information is readable.
Often font sizes change while scaling packaging design or creating adaptations in a different size. Therefore, a tool like Artwork Font Finder is helpful to check fonts and typefaces in the food packaging design.
Food packaging comes in different styles, shapes, and sizes. Therefore, with relevant information, the packaging convinces consumers to purchase the product. In conclusion, maintaining a pre-launch checklist for food packaging design ensures all parameters are up to the mark. Moreover, packaging artwork proofing with a detailed checklist can eliminate the post-release hassles.
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