Gift wrapping for online purchasing, if done correctly, has the potential to attract a lot of new customers.
For many customers, gift wrapping is a blessing as it directly ships the gifts to the intended recipients to unwrap a personalized layer of packaging. Especially during the festive seasons or holidays, if businesses use gift wrapping, they can exponentially improve sales and onboard new customers. There are various options you need to consider if you are planning to introduce gift wrapping as a segment for your products. Here are a few ideas:
Gift Wrapping Ideas #1: The Gift Box
A gift box is the simplest option if you are considering gift wrapping.
Since the outermost box will be a hard-corrugated cardboard box, the inner gift box need not be as durable as the outermost layers. Design options for gift boxes can be virtually endless. In terms of materials, they can be made from a single layer of card stock, have colored prints or gold or silver foils.
If you are looking for cheaper versions, you can go for gift boxes in plain white with a stamp or a sticker. These are a lot cheaper than custom printed boxes.
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Gift Wrapping Ideas #2: The Paper Wrap
If the gift boxes are inconvenient, then you can go for colorful, printed paper to wrap the boxes.
There are multiple variants of gift wrapping paper that can be used to wrap the item. If the product being shipped already comes in a box, then gift wrapping papers make it easier. You can also use the custom printed butcher paper instead of store bought gift wraps to wrap the gifts.
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Gift Wrapping Ideas #3: The Stickers
Whether you are using gift box or paper wraps, you need to seal the gift packaging without making it look bad. You can choose custom stickers to seal gift wraps; get blank stickers and stamp them with your brand logo or emboss metallic stickers.
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You can even go for simple printed stickers to stick onto the box right away. Paper gift wraps or gift boxes can also be sealed with a branded masking tape.
Gift Wrapping Ideas #4: The Ribbon Bows
For a fancier feel, there are bows you can tie on the gift with ribbons. They can be used to seal the gift packaging or just as a decorative object on the sealed packaging for a sophisticated touch.
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Gift Wrapping Ideas #5: The Name Card
Well, the gifts are incomplete without a card. You can have custom leather pressed cards with your branding or have a custom holiday design on it. You can include a note from the company, or allow your customers to leave a note for the recipient of the gift.
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Gift Wrapping Ideas #6: The Hang Tag
The classic hang tag is yet another, low-key variant to leave a note for the recipient. You can add a “To” and “From” field with a little space to add some custom messages.
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Gift Wrapping Ideas #7: The Drawstring Bags
Drawstring bags made from non-woven fabrics is also a great way to gift wrap products. You can get plain ones and stamp them with your brand logo, or get them custom printed. You can also attach customized hang tags with these drawstring bags.
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While you add these options, it is necessary to calculate the costing per unit.
If needed, you can charge a little extra for gift wraps. Once you publish the gift wrapping option on your website, you can utilize it for all other events and holidays, such as Mother’s Day or Valentine’s day. When you encourage your customers to add gift wraps to your orders, the recipients of the gifts will also have a positive opinion about your brand right from the very beginning.
Does your website have a gift wrapping option? Share your unique ideas with us in the comments below!
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