Workplace communication is ever-evolving.
Teams have to complete tasks and juggle projects every day. Managers constantly speak to other contributors and other teams for knowledge sharing and feedback.
They use varied communication channels like meetings, calls, video calls, emails and messaging apps for such conversations.
It’s the same for artwork management.
Brands begin work on artwork well in advance of the product release, sometimes six months in advance. Multiple teams are closely involved in an artwork’s life-cycle from the initial stages until it’s completion.
Keeping these teams on the same page in a growing company is a tall task.
Why is it time to ditch emails while managing artwork?
When it comes to artwork management, emails might be actually making teams unproductive.
In a usual set up, brands have different teams and department working across projects. They are involved in designing, giving feedback, checking the vast list of compliances and regulations, finalizing the artwork and eventually, in the production.
Revisions in artwork files are inescapable. Especially if its an artwork for a new product or a fresh design for an existing product.
Designers receive feedback from across teams of marketing, brand, legal, packaging, quality control, supply chain and finance.
The usual industry practice is to prepress packaging of a product to see if the final outcome is as satisfying as it is on the screen. Sometimes, brands print prototypes multiple times to see if the colours are correct, if the text is legible or if the dimensions of a design element are accurate.
This causes a huge number of emails to be logged for a single artwork project. The emails multiply as the number of artwork increase.
Maybe a senior team member might send across an email to the project manager to know who and when gave specific feedback on a particular artwork. Even though the request is small, the task becomes too big for the project manager.
Because the project manager has to hunt for that feedback through seemingly never-ending email threads.
The time spent in searching and following up adds to the timeline, delaying the product’s release. Then, why do brands still use emails for their communications?
The most common reason brands keep using email is that everyone uses it. ”
Yes, it’s as simple as that.
But as brands successfully grow, so do their teams and number of products. When they keep using emails for artwork approvals, searching for a particular email or an artwork file becomes an uphill task. It often causes uncontrollable chaos and a confusing working environment.
When teams invest time and energy in dealing with operational difficulties, they get distracted from the task or project itself. This causes inefficiencies in the process and makes them open to a bigger risk for the occurrence of errors.
That’s why more and more brands are ditching emails for artwork management systems to streamline their work.
As part of a brand or team who manages artwork, these problems might be every day. If you are looking for a better artwork approval process, then this is the right place!
So, if emails are redundant, then what?
Work better with Artwork Flow
Adopting a powerful workflow can make it easier for teams and departments to work seamlessly. Artwork Flow has been built for growing teams that need an intuitive communication channel for artwork management.
So, what can teams do with Artwork Flow? Here are 3 ways how.
1. Store more, find anything
Artwork Flow is a cloud-based platform where brands can store any and all artwork files in a centralized library. It is also completely safe and secure. Authorized users can digitally access artwork files and manage packaging assets.
Another factor to work with Artwork Flow is version control. Whenever a revised artwork file is uploaded, it is stamped with the date and time. This makes artwork management smarter.
The next time someone asks for a previous version of the artwork, it’s as quick as a finger-snap to call up the file from the packaging asset library.
2. Collaborate better, view status
Project Managers are the central point of contact in any project, especially in artwork management. They are responsible for the artwork approval process to be smoother and on track. With emails, calls and ad hoc requirements, it becomes difficult for them to track the progress of the artwork.
To make collaboration across teams even better, in Artwork Flow, managers can choose a timeline from templates and set down a structured process.
Next, checklists can be created for every task and can be assigned to different contributors. In this way, every team member is aware of their tasks and how they can fulfil it for a streamlined process.
Contributors can also annotate or drop a comment on the artwork file and give quick feedback.
Tracking a project timeline would be difficult to track in email. That’s why brands prefer to ditch emails and adopt an artwork management system. Artwork Flow can help to make the artwork approval process smoother and transparent.
3. Proof online, be accurate
In artwork management, artwork files often undergo innumerable revisions. That’s why it’s important to proof artwork files every single time.
Sometimes, managers open the file in the email and proof it, missing out on minor errors. Even in larger brands, many are known to manually proof printouts of the artwork. But proofing artwork just by eye increases the risk of missing minor errors.
On Artwork Flow, contributors can digitally proof artwork files. The online proofing suite includes pdf comparison, font finder, colour extractor and measurement scale.
Artwork Management is a time-sensitive task. Managing artworks solely through emails makes the process vague and full of pitfalls.
That’s why it’s essential brands ban emails from their artwork management communication. Instead, they should invest their energies in a platform that speeds up the process without losing on the quality of the artwork.
If you are ready to ditch emails and make your teams super-productive, sign up with the FREE Artwork Flow suite and get started!