I have been wishing to own this book called ‘I Regret Nothing’ for a very long time. So, when I received it as a gift for my birthday, I was full of joy.
Why though? It was just a book, right?
Yes, but the sentiment conveyed was a lot more than just simple and the feeling of receiving it was exceptional as well. Such is the impact of gifts !
Thinking about the same, I realized that people love gifts. Be it on a personal front or professional. We are all humans in the end!
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However, in corporate culture, gifting is more than just what the words define. There needs to be a lot of thought that goes into planning exactly when to carry out corporate gifting. Afterall, it is the ultimate source to nurture and cement your bonds with your business circle which in turn can be a key to business development.
Beyond that, correctly timed corporate gifting can yield great advertising and marketing benefits as well.
So when should an organization arrange for such a corporate gifting programme?
The more mindful your gifting occasions are, the better outcomes you can pull out of it. Let’s talk about the best instances to do that.
This is the most obvious one.
You wish almost everyone during festivals and your corporate sphere is no exception. Rather, it stands tall with a lot more importance. Corporate gifting on these occasions will not only strengthen your bonds in the network but will also enhance the general goodwill. Plus, the best part is, you can be very transparent in deciding the gift here because it need not be something very innovative. It can simply be any festival-themed gift.
As an illustration, Cadbury had a graceful celebratory themed gift box for Raksha Bandhan. Even though it wasn’t for corporate gifting purpose, it is a good way to go about festive gifting even on professional lines.
#2 Milestone Celebrations
These occasions are the ones wherein you “have to” have a corporate gifting plan. Be it your employee or your partner or your client or anyone remotely related to your organization, they have all been a part of whichever kind of success that you are celebrating. Appreciating the worthy contribution goes a long way.
Furthermore, why wouldn’t you want everyone to know of your successful endeavor? Believe it or not, it is also the best and the most subtle way to spread a word about the milestone instead of going around announcing it yourself.
It is better to keep these gifts very thoughtful and appealing so that the emotion that needs to be expressed is conveyed properly.
You can consider giving out something as simple as a gift saying ‘Thank you’. An example can be something like this:
#3 Company Anniversaries
Yes, on your company anniversary but not just yours. Remember the company anniversaries of your close associates as well. This is the easiest ways to bridge the distance with the companies that are geographically far and it’s difficult meeting them in person. Knowing the dates that are important to them creates a feeling of mutual respect. The appealing gifts here can be the ones personalized according to the organization you are presenting it to which will well narrate your understanding of their company.
Consider a company that produces environment-friendly products. Here, you are sure enough what their main focus is. You can simply present a plant or maybe a beautiful jute bag filled with eco-friendly gifts promoting concerns about the environment.
#4 New Product/Project Launch
Offering an exclusive access to your new product or project before it is released to the public in the market is a special way to show someone their value for your company. It also builds a good amount of faith as you show your trust in them by revealing a ‘yet-to-disclose’ element to them.
Even then, in case, you do not find it convincing to unveil the item yet to be launched, there is another way of doing it. You can merely handout customized merchandise products that can hint well about the upcoming release.
Suppose that you are a company that produces beverages and you are planning to launch a range rose flavored beverage. In this scenario, you can present a hamper filled with rose petals or a rose bouquet along with your existing products. Or simply the product itself.
#5 Product Delivery
Isn’t it an amazing feeling when you get a cute bookmark with a book you buy from Amazon? I, personally am pretty excited about getting these little complementary gifts when I order items online. I think everyone enjoys receiving such stuff.
This is one good occasion to surprise your customers or clients. This makes your delivered product super special for them and they associate you with a positive feeling.
#6 Offline Events
Corporate gifting is highly beneficial when it comes to communicating about yourself or networking with prospective clients. These objectives are better fulfilled when done at the events when there is the highest probability of communication. For example, press meets are a wide source to get the word about your organization out. Other events like exhibitions, seminars, conference, company visits will also help you come in contact with relevant contacts and may serve the purpose of upscaling your business.
The gifts given out needn’t be elaborate. However, it can help create top of mind visibility among your target audience.
Recently, I visited an exhibition of startups where everyone had put up stalls to showcase/present their ideas. At a stall, an entrepreneur was explaining his idea to replace junk food with healthier options. Post the presentation, he simply handed over a chocolate box made out of timber consisting of chocolates that comprised of portions of tulsi, neem, aloe vera, etc. Even though it wasn’t a very new idea, it clearly communicates the notion he decides to follow and increments his chances of brand recall.
#7 In Sickness and In Health
Employer-employee relationships are very vital when it comes to maintaining a good working environment and keeping the employees motivated. For this, it is necessary to make the employees feel like they are a part of the family and are cared about.
To express that, one needs to stand beside them in their best and worst life events.
For example, Birthdays! Of course. Or maybe when your employee is sick, you can send out a little something to make it better. Welcome or farewell of employees can also be good situations to go about gifting.
Consider Carnival Group who went for a very innovative Diwali gift for their employees. Instead of sticking to the cliched brand tees or pen sets, they chose to give elegant mugs and coasters in addition to other table accessories. The idea wasn’t only interesting but also brought smiles at the receiving end.
Knowing that the company can go so deep into thinking about what to give and how the gift should look gives the employees a realization about the amount of effort you are ready to put in for them. This will give them a feel-good sensation in addition to the encouragement to be more productive.
Nonetheless, with the number of employees an organization can have, a way to ease up the process is to stock up the gifts for these purposes annually which can save a lot of time. Also, similar gifts are much more convenient in such cases so as to avoid any feeling of favoritism.
These occasions are generally appropriate with the internal circle of your corporation to strengthen the employer-employee bond. One can employ it with an external circle too but that needs to be in a very strategic manner.
#8 Just Any Other Day
Corporate gift giving on particular events is great. It is needed and appreciable. But the true essence of significance comes when you send gifts on unusual or just any regular day. It is always good to let your associations know that you remember them irrespective of whether it is a special day or not. However, in such cases, what you give depends entirely on the nature of the relationship amongst the partakers.
If this seems a bit more than what you intend to do, you can simply keep little goodies at the reception desk of your company so as to put a good impression on everyone ever coming in contact with your organization.
The gifts should be useful which these people can use and elegant enough to enhance your recall value when they do. For example, visually appealing and interesting stationery or table accessories.3